BEHIND THE SCENES OF 'CATCH IT EARLY'

When queuing up for your half time drinks, football fans might catch a glimpse of the new Keep Your Eye On The Ball advert screened in football stadiums from 1 March, with the theme “catch it early”.

 

   David James doing what he does best.. catching it early

 

The ad is the culmination of a lot of favours and endurance of the rain and wind, teaching a valuable lesson to the Everyman team – never arrange to film on football pitches in January!

 

The project kicked off to a great start with Match Day Media, who broadcast at several premiership clubs, agreeing to produce and screen the advert. Soon after, England goalie, David James, signed up to make an amusing cameo. And, as you’ll see from the pictures, the Portsmouth keeper looked pretty serious about getting that ball.

 

   David James gets into character

But there’s a real message behind that determined look: if caught early testicular cancer is 99% curable.

 

Logos and links to the campaign organisers websites

Launch the PFA website Launch the FA website Launch the everyman website